As a Content Creator, I feel both compelled and dutiful to assist and navigate what it means for business and humanity alike. We all know straight away there are tons of elements out of our control right now, but one thing that we will control is our ability to find out and grow.
How your business response during a crisis like this extremely important to create your brand’s reputation. To protect your business during COVID-19, here what Business community can do right away.
Don’t Sit & Wait, Go Create
Nobody knows when this crisis ends, but there’ll be an end to this pandemic. Now’s not the time to let the work slide but to figure precisely the opposite. This is the time for growth. If you would like to grow then there’s just one way, to ask yourself what I can do to emphasize more value to people than yesterday. It is time to specialize in what you’re hooked in to, what makes your company and process different. When creating content ensure it’s authentic, have empathy for your audience and do what you’ll to assist, not sell and this how you build your trust during a crisis.
If you run a restaurant that’s temporarily closed, it’d be the proper time for you to share one of your secret family recipes with your folks to make themselves feel at home.
This will helps in increasing engagement on your social platforms while also building brand awareness. When things begin to recover, you’ll be the one your audience turns to, a bit like you’re there for your family and friends, be there for your customers.
Don’t Retreat, Reach out
Withdrawal during a crisis may be a natural reaction but at the same time don’t make any rash business decision and retreat from a typical operation. We all have revenue goals which we’re hoping to attain this year, rather than focusing on earning profit focus on growing your firm value and consumer marketing within the business by creating content like mentioned above.
I’m sure you’ve been watching your competitors sort of hawk, seeing how they’re handling this situation. The businesses which are retreating at this moment are likely to regret it when things begin to recover.
Be the corporate to succeed in rather than retreating. Studies have shown that Employees want to listen to from their Employer a minimum of once each day. During a crisis, oversharing and over-communicating is sweet because it helps people feel counted, protected and within the circle of what’s happening.
